[IPHINT Editor’s Note]

For creators who discover theft too late, what they need most is not "suspicion" but clear "evidence." To let creators focus entirely on their work, IPHINT is building an automated tracking system that monitors hundreds of millions of data points across the web in real-time. Reclaim the rights you once gave up with IPHINT’s sophisticated pattern detection technology.

Imagine uploading a shopping mall product page after an all-night shoot, only to find it the next day being used to promote a counterfeit version of your product—sold at one-fifth the price on AliExpress or Temu. How would that feel?

This "image theft" trap, which even famous Korean brands like Musinsa, Matin Kim, and Gentle Monster are struggling to fight, is no longer someone else's problem.

Recently, Gentle Monster launched a massive lawsuit against a company that copied designs made famous by Jennie, but by then, the counterfeit products and stolen photos had already spread globally.

These thieves don't just copy the product; they steal the entire "vibe" and "trust" you built by hiring models and renting studios. Customers see the exact same photo, think "It’s cheaper here," and open their wallets to the thieves selling fakes.

Because of a single stolen photo, your authentic brand value plummets instantly, and your sales are cut in half.

In the digital world, "right-click protection" or "watermarks" are no longer effective shields. Without real-time monitoring and strong legal measures to protect your intellectual property in the global market, your creative work is nothing more than free material used to line someone else's pockets.

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